Listing-Coaching

With my know-how and network I coach you to the retail shelves

I support you in sales and listing in the international retail trade

You have a great product that would have potential for listing in stores both domestically and internationally, but you don’t know how to go about it. You lack the necessary contacts and have many unanswered questions?

In listing coaching, we go through all the important topics together on the way to a successful retail listing. I actively support you throughout the entire sales process. I will open the doors of the largest retailers for you, conduct the interviews myself or prepare you in detail for the purchase negotiation.

Selected topics:
  • Is my product concept fully developed?
  • Which retail channels in which countries are ideal for my product?
  • How do the various central purchasing departments of the retailers tick and how do I get an appointment with the buyers?
  • What content must my product presentation contain and how does an appointment in purchasing usually work?
  • What do I have to prepare and know in order to have a competent answer to all buyers’ questions and to be successful in the negotiations?
  • How do I get a successful deal and ultimately a coveted listing on the retailer’s shelf?
  • and much more.

At MACONA network I have top contacts with all the major international players in the retail sector. A large network also exists in the area of various online channels, wholesale, gastronomy and in the production of consumer goods.

Top contacts to:

  • REWE
  • SPAR
  • HOFER
  • ALDI
  • LIDL
  • KAUFLAND
  • EDEKA
  • NORMA
  • MÜLLER
  • DM
  • TCHIBO
  • MEDIA MARKT
  • MIGROS
  • COOP
  • DENNER
  • and much more.
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