The trade listing


You have a great product that has potential for retail listing at home and abroad. But you don’t know how to approach the whole thing, you don’t have the necessary contacts and you have a lot of questions?

In this workshop you will get all the answers for a successful listing in retail and discount in a structured and practical way.

Retail trade

  • What makes the retail sector tick in Austria and abroad?
  • How does classic food retailing differ from discounting?
  • Who is the ideal partner for my product?

Shopping Department

  • How do purchasing departments work in retail?
  • How do I get an appointment?
  • Appointment preparation and the entire process
  • Do’s & Don’ts in appointments


  • How do I get a listing in the trade?
  • The tender and the offer
  • The negotiation and the award
  • Assortment listing and promotional items
  • and much more.